When you hand your books to someone, you’re not really hiring software. You’re hiring people. The team. The judgment behind every reconciliation. The phone call you make when a vendor invoice doesn’t look right.
This week, Entrepreneur Magazine ran a feature on the two people who built the company behind your team: Max and Elena Emma, BooXkeeping’s co-founders. Read the full piece here.
It’s worth your fifteen minutes — and not because the story is tidy. Because it isn’t.
A 2014 DIVORCE THAT DIDN’T BREAK THE BUSINESS
Max and Elena got divorced in 2014. No lawyers. No custody battles. No staff forced to pick sides. They filed papers and shook on the rest. “It’s going to be a very peaceful divorce,” Elena tells Entrepreneur. “We file papers, and everything else is just a verbal agreement.”
Twelve years later, they’re still running BooXkeeping together. Max is the CEO. Elena is the CPO. He lives in San Diego. She lives in Barcelona. They spend the holidays with their two sons together — and they’re growing what Elena calls “this third child that we’re growing together.”
The Entrepreneur piece doesn’t sanitize any of it. Elena tells the reporter — directly — “It’s yelling, Max. Be honest.” The company that handles your monthly close was built by two people who argue, who disagree, who once lost everything to the 2008 recession, and who decided none of that was going to keep them from building something real.
That’s the team behind your books.
WHY THIS STORY MATTERS TO YOU
You didn’t start your business to manage receipts. You started it to build something. And the people handling your numbers should understand what that means.
Most bookkeeping providers don’t. They sell you software with a customer service line attached. You get a ticket queue. A chat window. A different person every time something goes wrong.
That’s not how we built BooXkeeping. The Entrepreneur article spells out why. Max and Elena built this company from a San Diego garage in 2011, with a six-year-old and a one-year-old at home. They built it through the kind of personal upheaval that takes most businesses down. They built it on the conviction that relationships matter more than numbers — even when the numbers are the whole point.
That conviction is what you hire when you hire us.
You get a named Chief BooXkeeping Officer who knows your business by name. A specialist who handles your reconciliations. A team that closes your month on time, every time. And a company whose founders filter every hire through one question: Do I want to hang out with this person outside of work?
That’s the test. That’s the team.
ONE TEAM. ONE MISSION.
The numbers in the Entrepreneur piece are real: $1.4 million in revenue last year, on track for $2 million this year, the preferred bookkeeping provider for 100+ franchise brands, and more than 1,000 small businesses served. But the number that matters to you is one: the named human who answers your email within the hour.
Read the full Entrepreneur Magazine feature here. It’s worth the read whether you’re already a client, considering becoming one, or just running a business and looking for a story about how it’s actually done.
And if you’ve been waiting for a sign that it’s time to stop reconciling on Sunday nights — this is probably it. Meet your team at booxkeeping.com when you’re ready. We’ll handle the close. You keep building.
For operators considering BooXkeeping as a franchise opportunity, there’s a separate side of the story worth your time, too. Head over to booxkeepingfranchise.com for the operator’s view.